This Nostalgic Clothing Brand Has Some of the Most Instagram-Worthy Swimwear We’ve Seen This Season

This Nostalgic Clothing Brand Has Some of the Most Instagram-Worthy Swimwear We’ve Seen This Season

Lilly Pulitzer SwimLilly Pulitzer

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Buying a new swimsuit can feel like a daunting task—optimal support, no awkward tan lines and a fit that doesn’t dig into your skin are all major needs. Plus, you’ll want a suit that can withstand the entirety of the summer without falling to bits; I don’t know about you, but I plan on hitting the beach weekly and need a suit that’s in it for the long haul.  

While there are numerous places to find a decent swimsuit without breaking the bank—we’ve got you covered on the best affordable swimwear brands to shop—investing in a high-quality suit isn’t a bad move; it will last you longer than one summer, stretching your money further in the long run.

Best of all, one of our newly rediscovered clothing brands has some of the cutest, Instagram-worthy styles we’ve come across all season, and we’d be remiss not to share all the deets. Lilly Pulitzer—yes, that brand known for its vibrant colors and playful prints—carries some truly unique suits (and beach cover-ups!) that will have everyone in your circle inquiring about.

We put together a list of our favorite picks from Lilly Pulitzer’s 2024 swim collection down below. Now, get shopping!

Lilly Pulitzer Aislyn TopLilly Pulitzer

You can wear this hot pink floral swimsuit top two ways: with straps or as a bandeau. Don’t forget the matching high-waisted bottoms!

Aislyn Bandeau Top

$108Buy Now Lilly Pulitzer Jaspen One-PieceLilly Pulitzer

The above print is also available in this one-piece style. It has removable cups for those who prefer more chest room, adjustable back straps, and a plunge neckline equipped with center strapping to hold everything in place.

Jaspen One-Piece

$168Buy Now Lilly Pulitzer Toretta SwimsuitLilly Pulitzer

If you prefer more coverage, opt for this long-sleeve swimsuit with an all-over Monstera pattern. Unlike some other suit options, this one boasts UPF 50+ sun protection.

Toretta Swimsuit

$198Buy Now Lilly Pulitzer Rubyann SwimsuitLilly Pulitzer

Obsessed with this ruffled one-piece with removable straps and a high leg cut.

Rubyann One-Piece Swimsuit

$158Buy Now Lilly Pulitzer Aemma One-PieceLilly Pulitzer

Bodysuit or bathing suit? This square neck, one-piece swimsuit is made from a spandex-nylon blend, so you’ll feel held in without being too constricted.

Aemma Ruffle One-Piece Swimsuit

$168Buy Now Rubyann One-Piece Swimsuit Lilly Pulitzer

This two-piece features a gold zipper detail and supportive molded cups. Utilize the removable strap to switch up your look (and avoid pesky tan lines).

Genya Bandeau Swim Top

$118Buy Now


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