Courtesy of Target | Chillhouse / Mutha / Josie Maran and Photo Illustration by Keila GonzalezCourtesy of Target | Chillhouse / Mutha / Josie Maran and Photo Illustration by Keila GonzalezEvery editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.
Life is full of inconsistencies. As a result, there are very few things that you can accurately predict. You may not know when you’ll meet your soulmate, where you’ll be in 10 years, or even which beauty aesthetic you’ll prefer in the future. But if there’s one thing you can always count on, it’s the fact that there will always be new beauty-product launches to look forward to.
This month is no exception. There have been countless product drops promising to transform your hair, makeup, nail, and skin-care routines. Call it a perk of the job (or an excuse to fuel any hoarding tendencies, your choice), but to help you sift through the endless options, POPSUGAR editors have tested dozens of launches to highlight only the best products worthy of a spot in your beauty routine.
Looking for a new perfume? Allow us to introduce our favorites from Parfums de Marly and Initio. Need a body moisturizer that will leave you glowing? Mutha has your back with the latest from its body-care line. Want to set the mood? Glasshouse sends its regards. Whether you’re replenishing your stash, preparing for a spring reset, or just looking for some new goodies, there’s something here for everyone.
Read ahead for the best March beauty launches you should know about, and excuse us while we continue our research for next month’s greatest.
thrivecausemetics.com
Best Plumping Lip Gloss
Thrive Sheer Strength Lip-Plumping Peptide Gloss ($26)
“The Thrive Sheer Strength Lip-Plumping Peptide Gloss in the shade Jessica isn’t my favorite just because we share the same name, but that certainly helps its case. The raspberry-red hue makes my lips pop, yet it’s way less intimidating than wearing a full-coverage matte red lipstick. I also love the shiny, plumping formula because it leaves my lips feeling hydrated and smooth without any stickiness. It’s landed a permanent home in my purse.” — Jessica Harrington, senior beauty editor
Thrive Sheer Strength Lip-Plumping Peptide GlossFrom$26$26 at Thrive Causemetics
sephora.com
Best Tinted Moisturizer
Kosas BB Burst Tinted Moisturizer Gel Cream ($38)
“Just when I thought my skin was destined to look dull until spring, Kosas came out with this BB cream. It’s incredibly moisturizing so it doesn’t settle into lines or dry patches, it has a bright, dewy finish, and it contains good-for-your-skin ingredients like zinc and copper peptides. The coverage is pretty light, but it layers beautifully with my favorite concealer. I’m sure I’ll still be using it well after the seasons change.” — Dawn Davis, executive director, Vox Media
Kosas BB Burst Tinted Moisturizer Gel CreamFrom$38$38 at Sephora
sephora.com
Best Powder Bronzer
Make Up For Ever Artist Longwear Powder Bronzer ($36)
“I hazily recall Make Up For Ever having a bronzer back in the mid-2000s, but being a broke student, I couldn’t afford it. By the time I could, it was sadly discontinued, but thankfully, they brought it back in the form of this long-wear powder. While I’d love to see a few more shades in the line, I have been loving Warm Pecan to give a really natural-looking wash of warmth to my face.” — Ariel Baker, assistant editor, beauty
Make Up For Ever Artist Longwear Powder BronzerFrom$36$36 at Sephora
tonymoly.us
Best Tinted Lip Gloss
Tony Moly Get It Tint Glaze Balm ($24)
“The K-beauty brand Tony Moly is here for everything jelly, glazed, and juicy. The new lip gloss is no exception — they make your lips look seriously shiny. The packaging is somewhat deceiving — it looks like a regular lipstick — but when you swipe on, it becomes clear that you’re working with more of a tinted gloss. My favorite of the shades is Berry Plum, which gives big strawberry girl energy.” — Aviel Kanter, director, branded content
Tony Moly Get It Tint Glaze BalmFrom$24$24 at tonymoly.us
sephora.com
Best Lip Liner
Freck Beauty Makeout Club Nude Muse Lip Liner ($18)
“I’ve decided my 34th year will finally be the year I get into lip liners (I know, I’m late to the party). The new Freck liners are a nice, non-intimidating option that I’ve been gravitating towards. I like that the tip isn’t such a severe point, which allows me to smudge slightly without giving me clown makeup. I also like the smooth glide of the formula — again, great for masking any mistakes. They’re also quite long-wearing — I forgot to take off the warm pink nude shade before heading to a hot yoga class, and it was still intact afterward despite all my sweat.” — AK
Freck Beauty Makeout Club Nude Muse Lip LinerFrom$18$18 at Sephora
target.com
Best Glow Enhancer For the Face
Jergens Melanin Glow Moisturizing Glow Enhancer ($11)
“I love a glowy, bronzing complexion product, but I feel like I don’t see them in the drugstore enough. Jergens is the latest brand to throw their hat into the ring with this ‘glow enhancer,’ a version of its popular shimmering body lotions created particularly for the face. It’s lightweight and doesn’t really feel like makeup on the skin, but the glow factor is unbeatable.” — AB
Jergens Melanin Glow Moisturizing Glow EnhancerFrom$11$11 at Target
sephora.com
Best Lip Gloss
Hourglass Phantom Volumizing Glossy Lip Balm ($36)
“Hourglass’s Phantom Glossy Balms are my favorite lipstick/gloss hybrid. The brand recently extended the shade range and this new color called Reveal, which is a true pink, has been on rotation over the last few months.” — AB
Hourglass Phantom Volumizing Glossy Lip BalmFrom$36$36 at Sephora
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patmcgrath.com
Best Glitter Pigment
Pat McGrath ChromaLuxe Artistry Pigment ($35)
“I love Pat McGrath makeup, but even I can readily admit that sometimes figuring out where to start with the brand can feel a bit overwhelming. That’s why the brand’s new ChromaLuxe Artistry Pigments have become one of my absolute favorite products from the line — especially the shade Twilight Temptation, a bronzy gold. It’s the perfect one-and-done eyeshadow that makes it look like you’ve tried much harder on your eye makeup than you really did.” — AB
Pat McGrath ChromaLuxe Artistry PigmentFrom$35$35 at patmcgrath.com
sephora.com
Best Lipstick
Makeup by Mario SuperSatin Lipstick ($28)
“As far as traditional lipsticks go, Makeup by Mario has nailed it again with these satin formulas. I particularly love the shades Bronx Baby and Flat Iron on me, but if you’re looking for a no-nonsense formula that you can just throw on and go, you can go wrong with any of them.” — AB
Makeup by Mario SuperSatin LipstickFrom$28$28 at Sephora
makebeauty.com
Best Eyeshadow
Make Beauty Multi-Chromatic Eyeshadow ($24)
“If you’re going for a high-impact eye look, these metallic shadows should be part of your kit. Each shade has a foiled metal finish that stays put even as you blend. There are 12 shades to choose from, ranging from a champagne beige to a deep magenta pink to a dark onyx grey. The color payoff is pretty wild, and the formula is nice and creamy — it never got stuck in my lid line or flaked off during wear.” — AK
Make Beauty Multi-Chromatic EyeshadowFrom$24$24 at makebeauty.com
chanel.com
Best Eyeliner
Chanel Stylo Yeux Waterproof Eyeliner ($35)
“I could write a book about how much I love this eyeliner — just look at my makeup cabinet and you’ll find one in nearly every color. It literally does not move, waterline included. For someone with hooded eyes, this is essential for pulling off a cat eye that doesn’t look like trash 20 minutes after application. There are two new colors to choose from: Brun Platine, a subtle light-brown beige, and Blue Abysse, an electric matte blue (which is sadly sold out online). I’m already obsessed with both.” — AK
Chanel Stylo Yeux Waterproof EyelinerFrom$35$35 at Chanel
chanel.com
Best Primer
Chanel Les Beiges Healthy Winter Glow Primer ($54)
“I haven’t really looked at Chanel as a brand that is known for its primers in the past but that just may change with the release of this product. I got the shade Light Copper, which is a bronzed-pearl shade, and it adds just the right amount of luminosity to the skin without making you look like Tin Man. I’ve really been enjoying it both by itself and under makeup.” — AB
Chanel Les Beiges Healthy Winter Glow PrimerFrom$54$54 at Chanel
sephora.com
Best Hydrating Lip Balm
Tower 28 SOS LipSoftie Hydrating Lip Balm ($16)
“Oh, the nostalgia of the Carmex-style applicator — my Millennial heart sang when I first opened the new Tower 28 balm. I’ve since become hooked on the hydrating formula, which lasts longer on my lips than most balms in my rotation. It’s super cushiony without any stickiness, and leaves just a hint of shine behind. I also like to swipe it on before bed to heal chapped lips while I sleep.” — AK
Tower 28 SOS LipSoftie Hydrating Lip BalmFrom$16$16 at Sephora
sephora.com
Best Lip Treatment
Ole Henriksen Pout Preserve Hydrating Peptide Lip Treatment ($22)
“I have been deeply obsessed with brown lip colors lately, and thankfully, Ole Henriksen extended its Pout Preserving line to include the shade Cocoa Crème, a gorgeous chocolate shade. Not only does it smell like a cup of hot chocolate, but the hint of color is the best addition to the already deeply hydrating formula.” — AB
Ole Henriksen Pout Preserve Hydrating Peptide Lip TreatmentFrom$22$22 at Sephora
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marykay.com
Best Mineral Facial Sunscreen For Sensitive Skin
Mary Kay Mineral Facial Sunscreen ($28)
“I have a love-hate relationship with mineral sunscreens. On one hand, I love how they act as a perfect makeup base under foundation — making them ideal for everyday use — but all too often, they leave behind a white (or worse, chalky) aftermath. Not the case with this zinc oxide-packed SPF. It layers on without leaving anything behind and blends in quickly. Plus, the fragrance-free formula makes it perfect for my sensitive skin.” — Kelsey Castañon, senior content director
Mary Kay Mineral Facial SunscreenFrom$28$28 at marykay.com
nordstrom.com
Best Retinol Alternative
Omorovicza Queen Serum ($180)
“Over the last few years, retinol has unfortunately become too irritating for my rosacea-prone skin. But because I’m in my early 30s, fine lines and wrinkles are definitely something I’m acutely aware of — meaning, I’m always on the hunt for a great retinol alternative. Omorovicza products are always high up in my routine when I’m having a flare-up; they’re extremely soothing and protective of the skin barrier. The new Queen Serum has been my latest go-to from the brand for its ability to mimic the plumping and firming effects of retinol (that’s the Mediterranean microalgae working). It’s on the pricier side, but, personally, I’d rather spend a little extra cash to avoid blotchy red skin triggered by traditional retinol.” — AK
Omorovicza Queen SerumFrom$180$180 at Nordstrom
ulta.com
Best Hydrating Serum
Peach & Lily Super Oasis Concentrated Serum ($47)
“I’ve been overdoing it a bit with the Tretinoin, and I’ve been trying to get my skin into serious repair mode. This Peach & Lily was released at the perfect time because it floods my skin with the hydration that I need with just one pump. It doesn’t feel heavy or greasy on the skin, but there is a noticeable tack with this one compared to the brand’s original glass-skin serum.” — AB
Peach & Lily Super Oasis Concentrated SerumFrom$47$47 at Ulta
slip.com
Best Beauty Bundle
Slip + Dr. Dennis Gross ZZZ’s Bundle ($129)
“I love a good beauty collab, and this one checks all my boxes. I’m a devotee of the Slip silk pillowcase for clear skin and frizz-free hair, and Dr. Dennis Gross peels are my forever go-to for monthly skin maintenance. This bundle basically guarantees you’ll wake up with baby skin.” — AK
Slip + Dr. Dennis Gross ZZZ's BundleFrom$129$129 at slip.com
nordstrom.com
Best Barrier Balm
Kiehl’s Ultra Facial Barrier Balm ($31)
“This has been another one of my skin saviors after using too much Tretinoin. Like the original barrier repair balm, it is deeply hydrating but this stick applicator makes it much easier to target certain hard-to-reach areas, like the crevice of my nose, with ease. Big yes.” — AB
Kiehl's Ultra Facial Barrier BalmFrom$31$31 at Nordstrom
prequelskin.com
Best Hydrating Mineral Sunscreen
Prequel Sun Barrier Mineral Sunscreen ($22)
“I’m a mineral sunscreen aficionado, and I can be hard to please. But this new SPF from Prequel checks all of my must-have boxes: it’s light and hydrating, it blends easily, and it’s formulated with antioxidants for extra protection. Plus, the price is right so you don’t have to skimp when applying.” — DD
Prequel Sun Barrier Mineral SunscreenFrom$22$22 at prequelskin.com
wearedore.com
Best Ice Roller
Doré Le Glaçon Facial Ice Roller ($40)
“I’ve said it before and I’ll say it again: I’m a puffy girl. And I like my facial tools to be freezing. Not just cold . . . I mean, essentially ice. The Doré tool, which is made from cooling stainless steel, is so satisfying to take out of the freezer and roll over my swollen under eyes, tender sinuses, and tight jawline. It’s also nicely ergonomic too — the soft-touch handle doesn’t make my hands go numb while reaping the benefits of freezing my face.” — AK
Doré Le Glaçon Facial Ice RollerFrom$40$40 at Doré
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sephora.com
Best Body Butter
Josie Maran Mini Bohemian Fig Whipped Argan Oil Refillable Firming Body Butter ($62)
“There are body moisturizers, and then there is Josie Maran’s Whipped Argan Oil Body Butter. The latter is deliciously creamy yet lightweight and seems to melt onto skin the moment you slather it on. So when I heard the company was reformulating the stuff as part of its big re-brand — introducing three new scents, plus a fragrance-free option, to the collection — I panicked. Not my Body Butter! Luckily, after having used it for the better part of three months, I can confirm: the formula is just as hydrating, just as decadent, and smells just as good (scratch that, it smells even better) than the original. My favorite has to be Bohemian Fig, which I can only describe as the kind of earthy, nutty scent you’d expect to find at a hidden eco-luxe hotel near Joshua Tree National Park. (Psst: you can see the rest of the brand’s newness here.)” — KC
Josie Maran Mini Bohemian Fig Whipped Argan Oil Refillable Firming Body ButterFrom$62$62 at Sephora
nativecos.com
Best Deodorant Spray
Native Deodorant & Body Spray Coconut & Vanilla ($14)
“I’ve been becoming more familiar with spray deodorants, so when Native came out with this version, I had to give it a try. The scent of coconut and vanilla has quickly become one of my favorites because it acts as the perfect base layer for my perfumes. And because this is a whole-body formula, I don’t feel weird when I spray an extra spritz on my chest and legs, in addition to my underarms.” — AB
Native Deodorant & Body Spray Coconut & VanillaFrom$14$14 at Native
sephora.com
Best Fast-Absorbing Body Oil
Hanni Good Aura Weightless Body Oil ($34)
“I can fully appreciate the benefits of body oil, but more often than not, the greasy feeling that they leave behind often outweighs any pros. If you’re in the same boat, this Hanni Oil is the latest on the market that won’t force you to choose between moisture and sensory overload. It absorbs pretty much instantly, but your skin will feel moisturized to the touch long after application. It’s like a fun little magic trick that I never want to end.” — AB
Hanni Good Aura Weightless Body OilFrom$34$34 at Sephora
neimanmarcus.com
Best Body Wash
Maison Francis Kurkdjian Baccarat Rouge 540 Hand and Body Cleansing Gel ($85)
“Baccarat Rouge 540 is, IMO, one of the sexiest fragrances out there. It’s ambery and woody, but not overpoweringly so, with a hint of sensual jasmine (my favorite scent). It’s definitely one to wear when you want to, well, get lucky. I love having it in body wash form — it’s more subtle than the EDP, but the scent lingers on my skin long after I’ve gotten out of the shower. Every time I use it, I get whiffs of it throughout the day, which is pretty impressive for a body product.” — AK
Maison Francis Kurkdjian Baccarat Rouge 540 Hand and Body Cleansing GelFrom$85$85 at Neiman Marcus
sephora.com
Best Self-Tan Mousse
St. Tropez Self Tan Suprême Violet Mousse ($48)
“St. Tropez can do no wrong in my eyes, and this latest launch confirms that. While I’ve been a long-time fan of the Whipped Crème Mousse, the Suprême Violet Mousse is designed to give you a deep, deep olive tan that’s flattering on all skin types, even people who are fair like me. And best of all, like the rest of the brand’s formulas, the flawless fake tan lasts for two weeks.” — JH
St. Tropez Self Tan Suprême Violet MousseFrom$48$48 at Sephora
mutha.com
Best Shimmer Body Butter
Mutha Body Butter Glow ($110)
“Mutha came out with a shimmery version of their body butter and I am so impressed. It is the perfect combination of moisturizing and glowy — my skin doesn’t feel tacky to the touch but it looks like it could make its editorial debut at any second. I’ve been enjoying this one almost a little too much.” — AB
Mutha Body Butter GlowFrom$110$110 at Mutha
ulta.com
Best Body Sunscreen
Kopari Beauty Sun Shield Body Glow ($42)
“Kopari makes one of my favorite body sunscreens, so imagine my absolute surprise when it not only extended the line with different formulas but also expanded the original formula to include more shades. The shade Golden Amber feels like it was made for deep skin tones, and I can’t wait to see its full potential when I wear it in the sun on a beach this summer.” — AB
Kopari Beauty Sun Shield Body GlowFrom$42$42 at Ulta
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bubbeau.com
Best Cuticle Oil
Bubbeau Cuticle Oil Beads ($16, originally $19)
Not only is the blend of oils used in these beads incredibly moisturizing to my seemingly chronically dry cuticles, but popping them to get the product out is next-level fun. I wish more beauty products would come in fun but easy-to-use packaging like this.” — AB
Bubbeau Cuticle Oil BeadsFrom$16$19 Now 16% off$16 at Beaulivier International Inc.
target.com
Best Gourmand Body Wash
Native Girl Scout Trefoils Cookie Body Wash ($11)
“I cannot explain to you the excitement this collaboration between Native and Girl Scouts drummed up in my household. I’m not one for overly fragranced skin-care products, but when it comes to body wash, the sweeter, the better. It’s always my goal to leave the shower smelling practically edible, and with this line, I’m one step closer.” — JH
Native Girl Scout Trefoils Cookie Body WashFrom$11$11 at Target
chillhouse.com
Best Press-On Nails
Chillhouse OtterBox Press On Nails ($16)
“When Chillhouse entered the press-on nail category a few years ago, it completely shook things up with its minimal and trend-forward designs. The new collaboration with OtterBox introduced even more fun styles to choose from, including this black and white swirly set.” — JH
Chillhouse OtterBox Press On NailsFrom$16$16 at chillhouse.com
target.com
Best Shampoo
Herbal Essences Hemp Oil Sulfate Free Shampoo ($10)
“I remember my mom buying Herbal Essences shampoos for me at the drugstore growing up. Getting to select my desired scent was a decision I didn’t take lightly. The brand recently launched a new line centered around plant oils, expanding with 11 shampoo and conditioner pairings formulated with aloe, camellia, or hemp oil. The frizz control shampoo has been amazing for my fine, wavy hair, and it smells so fresh and light.” — JH
Herbal Essences Hemp Oil Sulfate Free ShampooFrom$10$10 at Target
sephora.com
Best Multi-Purpose Hair Tool
Mane Power Bottom Base + Jumbo Hair Waver, Wand & Curling Iron ($50)
“Fact: I have a lot of hair tools. Fact: I have one storage drawer in my bathroom. For me, consolidation is key. So an interchangeable-head hot tool is non-negotiable (one cord will always beat three). The Mane tool is especially fun IMO because the attachments are so varied — you can choose from the big mermaid-curls waver, the 1″ clip curling iron, and the 1.25″ no-clip wand. The styles are endless!” — AK
Mane Power Bottom Base + Jumbo Hair Waver, Wand & Curling IronFrom$50$50 at Sephora
ulta.com
Best Blowout Spray
Sexy Hair Healthy Sexy Hair Blowout Spray ($23)
“When I tried the Sexy Hair Healthy Sexy Hair Blowout Spray for the first time, I was not prepared for how shiny it would make my hair. Seriously, I became insufferable — I couldn’t stop talking about it. I especially love that the new line features a cream for thick hair textures and a spray for people with baby-fine hair like me, so everyone can experience the magic.” — JH
Sexy Hair Healthy Sexy Hair Blowout SprayFrom$23$23 at Ulta
us.parfums-de-marly.com
Best Citrus Perfume
Parfums de Marly Perseus ($365)
“Citrus is one of my least favorite scent families, but leave it to Parfums de Marly to completely transform my view on the category. Its latest launch, Perseus, combines notes like grapefruit, bergamot, and green mandarin with others like cashmere wood and ambergris accord for a deliciously woody interpretation of the traditionally very zesty scent profile.” — AB
Parfums de Marly PerseusFrom$365$365 at us.parfums-de-marly.com
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nordstrom.com
Best Cherry Perfume
Initio Parfums Privés Narcotic Delight Eau de Parfum ($380)
“Initio has taken a basic cherry note and turned it from cloying to well-rounded and sexy. The brand’s latest launch, Narcotic Delight, combines the fruity note with vanilla, cognac, black, and pink peppers for an uplifting take on cherry that is great for anyone to wear but is sophisticated enough for a few noses to perk up when you walk into a room.” — AB
Initio Parfums Privés Narcotic Delight Eau de ParfumFrom$380$380 at Nordstrom
amazon.com
Best Candle
Glasshouse Fragrances Flower Show Candle ($55)
“Don’t get me wrong, I love winter — mainly for the fashion options it grants me and the occasional blanket of snow — but when I got a whiff of the Glasshouse Fragrances Flower Show Candle, I was immediately ready to say goodbye to the cold and welcome spring. Not only is the jar chic (as all of the brand’s vessels are), but the scent of green apple, jasmine, ylang ylang, and orange blossom is so bright and fresh I want my house to smell like it forever and ever.” — JH
Glasshouse Fragrances Flower Show CandleFrom$55$55 at Amazon
target.com
Best Teeth Whitening Strips
Made by Dentists Teeth Whitening Strips ($50)
“My smile has been looking less than sparkling lately, but there’s no way I’m giving up my daily cappuccino. Instead, I started reaching for these whitening strips. Even though they’re designed to be a two-week treatment, I noticed a huge improvement after wearing them just once for 30 minutes. Now, I just pop on a set whenever my teeth need a boost.” — DD
Ariel Baker is the assistant editor for POPSUGAR Beauty. Her areas of expertise include celebrity news, beauty trends, and product reviews. She has additional bylines with Essence and Forbes Vetted.
Made by Dentists Teeth Whitening StripsFrom$50$50 at Target
