@haileybieber/Instagram
2023 was the year of Hailey Bieber’s makeup looks. From her ultra-viral strawberry makeup moment to latte makeup, sugar plum fairy makeup, and her enduring love of glazed donut everything; the world can’t seem to get enough of recreating what the star puts on her face.
We’re only a few weeks into the new year, but it looks like our collective obsession with Bieber will be continuing into 2024. Case in point? Her skincare brand Rhode, just announced its first-ever cleanser, and it already has the Internet in a tizzy.
@Haileybieber/instagram
While telling us all about her Pineapple Refresh Cleanser, Bieber also chatted with Byrdie about her beauty goals for 2024. While explaining that she wants to experiment more with beauty this year, she revealed that she has what she calls “the Hailey formula” when it comes to makeup.
And what exactly would that be? "Things for me are always going to be very skin-forward," she told Byrdie. "Because I'm so committed to my skincare, why wouldn't I want that to be the center? I just don't like covering up my skin too much. That's why [I love] minimal concealer, minimal [makeup]."
She added that “I can always be committed to that [look], and I am, but I really would like to step outside of that comfort zone as well.” She says “a grungy ’90s [look] with no skin makeup and slept-in eyeliner” caught her attention as something fun to try. It’s not just her that loves the look either. Trends like rockstar girlfriend makeup, the office siren aesthetic, and indie sleaze revival all rely on a grunge eye look, which has only increased in popularity at the start of the year.
@Haileybieber/instagram
The grunge look also perfectly encapsulates what Bieber says is her motto for beauty in 2024: "Not being closed off from trying anything, taking more risks, and trying different things."
So should we expect her to ditch her glowy, barely-there base for a full beat? Don't bet on it. "I think I'm always going to be very skin-focused, but maybe [there's an] exploration of the eyes. Maybe it's a lip color. Maybe it's, you know, more glam. I don't know what it is, but I'm open to going there."
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