DESIGN: SASHA PURDY/STYLECASTER
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Mark your calendars for July 15th—that’s when the shopping extravaganza that is the Nordstrom Anniversary Sale begins. The big annual blowout sale offers major deals on just-as-major brands, so it’s the best time to buy items if you’ve been trigger shy with the check out button.
Before the sale officially begins though, the retailer offers early sale shopping access to all Nordstrom card holders. (You can apply to become one here.) Those early deals include serious steals on bras that check all the boxes: supportive, sexy, and soft. The fact that they’re up to 54 percent off is just a bonus. Shop on!
Best Nordstrom Anniversary Bra Deals, at a Glance
- Wacoal How Perfect Wire Free T-Shirt Bra, $45 (originally $68)
- Etam Inoubliable Underwire Bra, $30 (originally $65)
- Skarlett Blue Minx Underwire Balconette Bra, $40 (originally $58)
- True & Co True Body Lift Full V-Neck Bralette, $38 (originally $58)
- Skarlett Blue Entice Underwire Balconette Bra, $43 (originally $65)
Wacoal How Perfect Wire Free T-Shirt BraOn Sale 34% off $45 Buy Now Your never-ending search for the best t-shirt bra stops here. This wire-free Wacoal design is smooth and streamlined, so you won’t sigh in annoyance while wearing it—no bunching or bulging with this bra. It’s available in two soft neutrals; choose the tone that best coordinates with your skin tone so it’s camouflaged even under the thinnest of white tees. 
Etam Inoubliable Underwire BraOn Sale 54% off $30 Buy Now For a subtly sexy look that you can wear every day, add this plunge Etam bra to your Nordstrom cart. It features scalloped stripes on sheer tulle in this rich garnet red tone. It’s also available in black, though that colorway isn’t on sale. 
Skarlett Blue Minx Underwire Balconette BraOn Sale 31% off $40 Buy Now If your lingerie drawer needs a new little lacy number, nab this balconette bra. It’s the best of all worlds: the darted underwire demi cups keep you supported, the two-ply back promises not to dig in, and the lacey tulle is oh-so sensual. 
True & Co True Body Lift Full V-Neck BraletteOn Sale 34% off $38 Buy Now True & Co. focuses on comfort for fuller bust sizes, specifically for cup sizes DD+. That includes this v-neck bra that’s as soft as it is supportive, hugging curves and disappearing under clothing. Each of the three colors (black, desert, peony) are currently available in a full size run, though at this price you can’t expect sizes to stay in stock. 
Skarlett Blue Entice Underwire Balconette BraOn Sale 34% off $43 Buy Now This lacy balconette bra is both sexy and supportive—a rare combination. Its darted underwire cups offer comfort and support, while the dig-free leotard back stays perfectly in place. Good luck narrowing down which of the three colors this bra comes in (midnight blue, scarlet red, and pale mauve) is your favorite.
