E.L.F.’s New TikTok-Approved $7 Camo Liquid Blush Beats My High-End Formulas

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Photo:

Real Simple / Daisy Rodriguez

Liquid blush is having a moment, and for good reason. It’s the dewy, versatile counterpart to traditional powder blush that, even in the depths of a frigid winter, delivers an envious glow. It used to be that you’d have to pay around $25 for an effective liquid blush that promised a richly pigmented flush, but E.L.F.’s budget-friendly $7 Camo Liquid Blush can compete with any high-end formula.

Like many of you, I was drawn to liquid makeup, thanks to its growing popularity on TikTok. At $7 a pop, I didn’t hesitate to snap up three of the nine shades that include colors like hot pink, light peach, warm rose, deep berry, and warm bronze, to name a few. I stuck with “pinky promise,” “coral crush,” and “dusty rosé” for my winter beauty rotation, and I’m equally fond of each of them.

E.L.F. Camo Liquid Blush

e.l.f.

Buy on Elfcosmetics.com $7

As a shopping writer, it's my job to test new beauty products all of the time, recently including a slew of liquid blushes. And while I was delighted by many beautiful formulas, none have been as affordable as this one that performs just as well as my high-end liquid blushes—and three times less expensive. It has skincare-like properties too, being enriched with rosa flower water, hyaluronic acid, castor seed oil, and confederate-rose flower extract to help retain moisture and make the blush easier to blend.

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Because of the intense pigmentation, all you need is one dot’s worth of the blush to get the color results you're looking for. And even then, I don't like to apply it directly on my face, because it's very easy to get heavy-handed. The last thing you want to do is have to start your makeup all over again. So, instead, I dab the blush on the back of my hand, use a brush to apply it, and follow with a wet sponge to further blend it out for a softer effect.

The light, blendable formula also layers beautifully, so I can easily add more to build up the intensity to my liking. Despite the dewy finish and my not setting it with powder, the liquid blush lasted seven hours through a day of errands and a dinner date.

Save your money and opt for E.L.F.’s top-of-the-line Camo Liquid Blush for just $7. Here are five more impressive formulas from the brand worth trying.